Lexus Interactive Marketing

Posted by admin on December 12, 2008 · Leave a Comment 

Lexus leads automakers in interactive marketing Written By Lillie Guyer | Automotive News Lexus promoted the IS with a six-story “photomosaic” sign in Times Square.DETROIT — You didn’t have to attend last month’s Detroit auto show to watch Lexus Division introduce its redesigned LS 460 sedan. The flagship’s unveiling was as close as your computer screen. Lexus broadcast the presentation via streaming video on its Web site, ... [Read More...]

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